Amazon Prime Day Vs. Black Friday

 

Which sale day is better?

Amazon has its second annual Prime Day offering deals on 100,000 items over 24 hours.

The sale starts at midnight PT/3 a.m. ET July 12th and only to its prime members.  

Not to worry, they offer anyone with a free 30 day trial to get the deals.  Last year, the company reported 34.4 million items sold!!

There are three different types of deals:

Lightning: Available for a limited time

Spotlight:  Amazon's best sales of the day

Savings and deal: Promos all day

Of course it's available on their app or web.

Prime members who have an Echo device can get $10 off their first purchase of at least $20 if they snag a deal using their voice.

Members in countries that currently offer Amazon Prime memberships — the US, UK, Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria — will have access to these sales.

 

What to expect?!

Even though Amazon called last year's prime day a huge success, many customers expressed dissatisfaction over what some saw as low quality, and seemingly random products such as a shoehorn.  One called it a "Marshall's clearance bin."  "Oh great, $0.15 savings on an off-brand cup holder."

 

This year it appears to have a few more new items such as  TVs, headphones, slow cookers and vitamins.  Amazon will offer nearly twice the number of TVs compared to Black Friday and Cyber Monday combined.

According to the company, toys, mobile device cases, and pet products were hot sellers in the US last year. To cater to that interest, Amazon will be offering toy deals “nearly all day.” The retailer says it’s also adding sellers: twice as many small business sellers will be participating globally.  You can also find MIKOL notebooks on Amazon as well!

 

Competition

Consumer Intelligence Research Partners (CIRP) estimates there are 63 million Prime subscribers.

More of the members have tried Prime on Amazon Prime day than any other day in its company history.

A staggering 73% of trial members do stick to it's membership after the trial period.

Retailers around the world are in a race to compete with Amazon.

Walmart has a shipping pass program that offers free unlimited two day shipping.  The cost is only $49 a year, which is half the cost of Prime, but also a fraction of what Prime has to offer.

Prime day is most similar to Alibaba's Single's Day sale event.  Taobao.com started it's shopping bonanza since 2009 by offering flash sale promotions.  

Essentially, it's not worth joining such as any program unless you really see it being worth while.  The trial is a good way to take advantage of the sale, but don't forget to discontinue the service if you don't use it!

Since these retail behemoths are featuring sales for July 12th, our guys decided to hop on the bandwagon as well!

We are offering free shipping for the month of July!  Enter SUMMERFUN before checking out and receive free shipping within the U.S.

Enjoy Shopping!

 




MikoL Marmi
MikoL Marmi

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