- Home
- Shop
- Living
- Blog
- MIKOLITE
- SinterTech
- About
- Gallery
- Sign in
https://pixabay.com/photos/ai-generated-computer-7736878/
Want to produce more videos without spending a lot of money?
Video is essential for most businesses right now. However, here's the problem: most marketing teams don't have the budget or the resources to invest in traditional video production.
Creating videos in-house is time-consuming and expensive, and few businesses have the expertise on staff to produce them.
The good news?
AI video production has changed all that. It's democratised professional-grade video content to the extent that it's no longer limited to the big players.
AI video production will enable businesses of all sizes to start creating and distributing video content with ease.
Here are some ideas on how to take advantage of AI video production and how it can help you market your business.
What you'll learn:
Why AI Video Production Matters for Your Business
The Benefits of AI-Powered Video Content
How To Get Started With AI Video Production
Making AI Video Work for Your Marketing Strategy
Video content can boost conversion rates by 80% as per the latest marketing statistics, which is a significant jump that every business should aim for.
But the difficulty here is in the creation of that volume of content. Traditional video production is a specialised skill that requires a videographer, a camera, and time.
Most teams don't have the resources to keep up with the demand for video content, especially with how many new pieces of content are created now in the digital marketing age.
That's when AI video production comes in.
AI-enabled tools will be able to create videos at scale. It can write scripts, produce and edit videos, and assist in the final production stage. The quality is improving every day, and AI videos look more realistic than ever.
The important factor in achieving AI video success is understanding the way the technology works, and where it can be most effectively utilised.
AI video production is already changing the landscape of content marketing for businesses of all sizes.
It's important to break down the benefits for businesses that start making AI videos:
Cost Reduction
AI tools can cut costs by as much as 60% when compared to the traditional video production cost. This allows businesses to produce more content with the same or less budget.
The cost of production is just one factor to consider, as you also save money on outsourcing freelancers or hiring staff.
You also save on buying equipment or renting it out. And no need to subscribe to more expensive software to produce videos, as the entirety of the production process is contained within the AI platform.
Speed of Production
It used to take weeks, if not months, to put together a good quality video.
AI video production can be done in hours, if not minutes. The process of selecting the appropriate software or tool, or getting a freelancer, is saved by AI doing the job in a fraction of the time.
The increased speed is a benefit for all businesses that have to market their products.
You can quickly respond to trends and topics in the industry, test out different strategies, and be more prolific in publishing your content.
Scale and Consistency
Maintaining quality is a challenge across any business that has to produce a significant volume of content.
AI tools will help to maintain consistency across all the videos that you produce, with formatting, branding, and style kept at a high level.
AI-generated videos will also help with your brand consistency as AI doesn't get tired or make mistakes. Every video will look similar and be just as good in quality as the last one.
AI video production is not something that you need to dive headfirst into. You can start small, and work your way up to including AI in your content production workflow.
One of the best ways to start is by taking your current content that's already been created and turning it into AI videos.
Blog posts, articles, product descriptions, and reviews are all excellent content that can be turned into AI videos.
AI tools are very efficient at converting written content into video. It is also a great way to get your feet wet in AI videos, as you are not creating content from scratch.
You already have content, so the time investment is already done.
You just need to figure out which tools you should be using for your AI production.
The AI video generator market is expected to grow to over $2.5 billion by 2032, so there are options for small and medium-sized businesses.
There are many tools to choose from that are appropriate for all types of businesses. The key is to choose which one is best suited to your content and marketing goals.
Some are better for creating short-form video clips for social media. Others specialise in creating longer-form educational videos.
Focusing on quality, rather than the quantity of the content, is always a good idea.
AI is not perfect. You still need to review every video to make sure that the final product meets the expected standard.
There is a difference between AI-produced content and human-created content. Your audience will appreciate the extra mile that you go to in order to ensure that the quality of the video is at a high level.
AI video production will work best when it is included in a holistic content marketing strategy.
It will also work best for businesses who use AI as part of their workflow, rather than creating one video and then stopping.
AI video production works when it is:
Aligned with your business goals: Are you trying to build brand awareness? Drive sales? Educate your customers? Different types of video content will be effective for each of these goals.
Distributed strategically: The platforms where you share your video content should be optimised for each. Shorter, attention-grabbing clips will work well on social media platforms. Longer, more educational videos are more appropriate for YouTube or your website.
Measured for improvements: Keep an eye on the analytics of your AI videos. You should track view counts, engagement, and conversion. You can then use this data to improve the way you use AI video production.
The most successful businesses that use AI video production are the ones that constantly review their performance and are looking to optimise and improve all the time.
A/B testing of various elements of the video will help you to understand what works and what doesn't. You can then invest more in what is working and avoid the types of videos that are not resonating with your audience.
AI video production has made professional-grade video content available to businesses of all sizes.
AI videos will help to lower the costs, speed up the production times, and help to maintain brand consistency across your content marketing.
AI video production is made simple by:
Turning existing content into videos
Selecting the AI tools that work for your business
Focusing on quality and strategic distribution
Measuring the performance and making continuous improvements
The companies that take advantage of AI video production now will be leaps and bounds ahead of their competitors who choose not to.
Video content is no longer optional for effective content marketing. It is required.
The technology is available to every business, and AI has been proven to work for video production.
Are you ready to start using it yet?
Comments will be approved before showing up.
