Imagine finishing up a business meeting with a potential client. The discussion was a success and you’re feeling very confident in closing this deal. You stand up to shake his or her hand, reach into your wallet for your business card… This is the make it or break it moment! This is your final chance to make a lasting impression on a promising client.
The really big mistake 99% of us will make is not having a business card that stands out.
Thank about how many times you've looked around and trying to recall who that one person you met was and where you left his card. Sorting through piles of business cards and vaguely remembering who it might be.
Let’s face it – paper cards can look and feel cheap. If you’ve seen one paper card, then you’ve seen them all. When you hand a paper card to someone, they will glance at it briefly, probably thank you and shove it into their pocket. When they get home, the paper card will likely be tossed in the trash or get lost in the bottom of a purse.
Now imagine how much more confident you will feel handing a client your customized marble business card with crisp etching and vibrant color. Once you see the reaction from handing out your marble business cards you’ll realize the following:
Marble Business Cards are a great investment in your business. When we get ready for a meeting or lunch date with a potential client, we dress well, our hair is combed, clothes are ironed and the briefcase is prepped with any materials we may need. Some go as far as purchasing an expensive Mont Blanc pen to exemplify success. So why stop at the last part with the business card? It's probably one of the most impactful tools in business and lowest cost. Handing someone a cheap business card could easily be compared to showing up to that meeting in flip flops. Don’t make the big mistake of under-representing yourself and the quality of your business. Invest in business cards that make you standout and remembered. They’re worth the lasting impression – all for less than the price of a small latte.
People never throw away marble business cards. Regardless if you end up closing the deal, the prospect will keep your business card. They will hold onto your card and even show it to others because it’s that unique and eye-catching. IT HAPPENS ALL THE TIME! And the people around them will all come to you to ask for one! I don't pass them to everyone that asks, but it's a great conversation starter. You really see people's eyes light up, simply because they've never seen it and marble itself is a beautiful product. The reality is paper cards are much less expensive than marble business cards, but considering the bigger picture, paper cards are a waste of money because people don’t keep them – they don’t stand out. If clients don’t keep your card, they won’t remember you – communication will be lost therefore ending the likelihood of a business connection. Most business people have sales backgrounds, which is why it'll be easy to understand.
In sales, it's all about the numbers. How many people do you reach and what is the conversion?
Let's say you spend $50 for 10 marble business cards vs. $50 for 500 paper business cards.
And let's say maybe out of the 10 marble business cards you pass out, only 2 or 3 convert to actual customers.
And out of the 500 paper business cards you pass out, 10 ~ 20 of those convert to actual customers.
Initially, it sounds like a lot more customers....BUT! If you do the math, paper business cards have a conversion rate of 0.4% whereas marble business cards has a 3% conversion rate!
Now, let's even forget the conversion rate. How about what's even more valuable? Time!
How is many places, events, effort needed to meet 500 people? How much faster it is to find 10 quality people and pass out your business card to?
I personally give random people I meet paper business cards, and the important ones I want to make an impress marble business cards.
Marble business cards give you the means to instantly stand out without saying a word.
Everyone knows in the business world, nothing is more important than being remembered and standing out among your competition. Don’t make the mistake of handing out ordinary paper cards that do no justice for you as a professional. What's even worst than paper business cards are digital cards! How many contacts do you have that get lost in your phone or photo booth? If you scroll through your phone now, I'm sure there are a few people you even have a hard time recalling who they are!
Invest in a set of marble business cards, they are worth it and will guarantee you good results.